Data Seeding Solutions

Know what happens to your data after you share it and act the moment something looks wrong.

Get ongoing visibility of how your data is handled

See what happens to your data after you share it and act the moment something looks wrong.

Data seeding is the process of adding synthetic data, also known as honey tokens or canary tokens, to a dataset to enable you to monitor its usage.

We’ll supply names, organisation names, phone numbers, email addresses and physical addresses for you to add into your data set and will track their use automatically.

These unique profiles prove your data ownership. You’ll be able to flag unexpected use and discuss issues with your staff, suppliers or customers.

The GDPR requires organisations to put in place measures to safeguard their data assets. Data seeding is a cost-effective way of implementing this into your data protection strategy.

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Why data seeding matters

Lack of visibility after data is shared

Once data leaves an organisation it is difficult to see if partners are using data as intended. Data seeding provides an audit trail so you can be sure suppliers adhere to contract terms.

Breaches are often reported by third parties or attackers

Breaches aren’t usually discovered by the victim, meaning late discovery and difficult containment. Seeding provides the first alarm that data is being used by an unexpected party and is an essential element of your incident response strategy.

Organisations struggle to prove data ownership

Organisations need legal-grade evidence that data is theirs to enable them to trace misuse back to a specific partner or system. Data seeding has been used to prove data ownership and external misuse in court of law.

The use of licenced data is difficult to track

Data brokers find it hard to prove licenced data has been used outside of the contract. Unique profiles for each customer allow you to prove misuse and reclaim revenue.

Data seeding in action

Real-world examples of how our customers use data seeding

Proving data ownership

Our service has been used as evidence in a court of law to prove data ownership. If a breach is suspected, you can be clear whether the data originated from your organisation, and through which supplier the breach occurred.

Data loss prevention

Communicating the presence of seeds with your employees and suppliers helps to prevent any untoward activity, as they will know they are much more likely to be found out.

Check your processes are working

Monitor the seeds through your processes to ensure automated and third-party processes are working as they should.

Ready to see where your data ends up?

Get unique, trackable seed data designed to validate data ownership and reveal unauthorised use by staff, suppliers or third parties.

Get started with data seeding.