Cookie Policy

Last updated: 05/05/2026

What are cookies and similar technologies?

This Cookie Policy explains what cookies and similar technologies are, how we use them on our website, the information they collect, how that information is used, and how you can control your preferences.

Cookies are small text files that are stored on your device when a website is loaded in your browser. Similar technologies, such as tracking pixels, scripts and tags, work alongside cookies to help us understand how our website is used and how our advertising performs. Together, these technologies help us ensure the website functions properly, keep it secure, provide a better user experience, and allow us to measure and improve the effectiveness of our services and marketing.

How do we use cookies?

Our website uses first-party and third-party cookies, as well as similar technologies such as tracking pixels, for several purposes:

• First-party cookies are set by our website and are used to support core functionality such as remembering your consent preferences, maintaining your session, and identifying your region so we can display the most relevant content. Some first-party cookies may also be set on behalf of third-party services (such as advertising platforms) to support conversion tracking and remarketing.
• Third-party cookies are set by external services we use and help us understand website performance, analyse how visitors interact with our content, keep our services secure, deliver advertisements relevant to you, and measure the effectiveness of our advertising campaigns.

We use non-essential cookies and similar technologies only where we have obtained your prior consent, in accordance with Article 6(1)(a) of the UK GDPR and Regulation 6 of PECR. Strictly necessary cookies, which are essential for the basic operation of the website, are used on the basis of our legitimate interests in operating the website (Article 6(1)(f) UK GDPR) and do not require consent.

Third-party services we use

We use a number of third-party services on our website that may set cookies or use similar technologies. These include:

Analytics and performance

• Google Analytics helps us analyse website traffic and usage by collecting visitor, session and campaign data. Google Analytics assigns a randomly generated identifier to recognise unique visitors. You can learn more about how Google handles data by visiting their privacy policy: https://business.safety.google/privacy/
• Microsoft Clarity helps us understand how visitors interact with our website by recording session-level data such as page views and clicks. You can view Microsoft’s privacy policy here: https://privacy.microsoft.com/en-gb/privacystatement

Advertising and conversion tracking

• Reddit Pixel is used to measure conversions, understand how visitors interact with our website after viewing or engaging with our Reddit adverts, optimise campaign performance, create advertising audiences and support remarketing. This technology may collect or receive information such as device and browser information, IP address, cookie identifiers, pages visited, referral URLs and website event data. You can view Reddit’s privacy policy here: https://www.redditinc.com/policies/privacy-policy
• Google Ads and DoubleClick are used to measure ad conversions and deliver relevant advertisements. You can view Google’s privacy policy here: https://business.safety.google/privacy/
• Bing Ads (Microsoft Advertising) is used to collect website usage data for traffic that comes from paid advertising on Bing and to support remarketing. You can view Microsoft’s privacy policy here: https://privacy.microsoft.com/en-gb/privacystatement
• LinkedIn sets cookies to support social sharing, ad targeting and analytics. You can view LinkedIn’s privacy policy here: https://www.linkedin.com/legal/privacy-policy

Functional and support

• FreshChat is used to provide live chat support and tracks visitor identity and chat sessions. You can view Freshworks’ privacy policy here: https://www.freshworks.com/privacy/
• Pardot (Salesforce) sets a cookie when a visitor is logged in as a Pardot user, indicating an active session. You can view Salesforce’s privacy policy here: https://www.salesforce.com/company/privacy/
• Cloudflare is used to support bot management and website security. You can view Cloudflare’s privacy policy here: https://www.cloudflare.com/privacypolicy/

Types of cookies we use

• Strictly Necessary Cookies: Essential for the website to function properly, such as remembering your consent preferences and protecting against automated abuse. These do not require your consent.
• Functional Cookies: Help personalise the website and support features such as social media sharing and live chat.
• Analytics Cookies: Collect information about how visitors interact with the website, such as which pages are visited and how long visitors spend on the site.
• Performance Cookies: Help us understand and analyse website performance so we can deliver a better experience.
• Advertisement Cookies: Used to deliver advertisements relevant to you based on your browsing activity and to measure the effectiveness of our advertising campaigns.

Manage cookie preferences

You can update your cookie preferences at any time by clicking the Cookie Settings button available on our website. Through this tool, you can accept or reject non-essential cookies and withdraw your consent without affecting your use of the website.

Where you have not consented to a particular category of cookies, the associated technologies (including tracking pixels) will not be activated on your device.

• Chrome: https://support.google.com/accounts/answer/32050
• Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
• Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09